Search Engine Basics
We have all used them. Search engines are the best tool for finding information on the Internet and organizing it in some sort of workable fashion.The real question here is how do these search engines work? With millions and millions of web pages in existence, how do search engines return a concise list of results to you so quickly? Places like Google, Yahoo, AskJeeves, and MSN have made tons of money offering their services. Is it a toss-up or is there a strategy?
What is SEO? And why it’s important…
There are tons of people who have websites on the Internet that no one knows about. They don’t get much traffic and are rarely viewed. This is the worst thing that could happen to someone who is using their website as a business set-up. That is why SEO is so important to creating that viable online presence.
SEO stands for “search engine optimization”. It is the way that you get search engines to recognize your website and rate it high on the list of searches that people conduct every day. Have you ever conducted a search on the Internet? If you have, it has been through some sort of search engine: Google, Yahoo, MSN, Ask.com, and others. What you are looking for is good results to the word or phrase that you entered in the search box.
Using Keywords In Your Copy
Writing for the Internet is somewhat different from writing for other mediums. It requires the writer to engage readers quickly in order to avoid losing them to another website. But, the readers are only part of the equation. In order to make sure your website is seen in the first place you must also write for the search engines.
Website Design, SEO Techniques Are All Part of Search Engine Pie
April 25, 2007 by admin
Filed under SEO, Web Design
There is a critical element of thought that many Internet Marketers are missing about SEO techniques and getting websites ranked high in the search engines. And it all goes back to the elementary principle of the “whole” being the sum total of all of its parts. This simple, yet often forgotten principle is alive and well in Internet Marketing and search engine dominance.
These techniques are so subtle, so easy to implement and so minute in the bigger picture, that many people feel they are not worth doing simply because they seem so insignificant. They figure, if it is that easy, it cannot also be that powerful. And yet, each of these really simple techniques, when added together creates a commanding website structure that will result in search engine dominance.
Keys to Increase Your Website Search Engine Ranking
When we are talking about search engine ranking, the first thing you need to think about is the market place. Many people ask themselves, how many keywords should I put in my anchor text? What is the keyword density that I should have on my page? Should I use 300 words on my copy or should I use 500 words? Can I use flash? How many keywords should I put in my “alt” text? Etc…
Here is a general statement — “magic numbers do not exist.” The most important thing you can understand as a search engine optimization expert is the following: algorithms change. Just when you think you understand what is going to make you number one for a search phrase in a search engine, something could change, and you might have to spend months or years trying to find out the engineering of the algorithm again.
