How to Display RSS Feeds on Your Website
February 22, 2010 by admin
Filed under Web Design
RSS, Really Simple Syndication, is an excellent way to add content to your website. More relevant content on your website means a higher search engine ranking and a benefit to your visitors. Here’s how to add RSS to your website.
Step 1. Find a reader to subscribe to. There are many available online. A quick Google Search will provide you with many to choose from. Look for ones that offer PHP scripts rather than JavaScript. JavaScript isn’t read by search engine spiders and the content will not help your search engine ranking.
Step 2. Register. Generally all you need to provide is an email address and your website URL. A confirmation will be sent to your email along with a password and logon.
Step 3. Confirm via email and logon with your assigned password and logon ID.
Step 4. Customize your content. Choose the topics you want to cover. For example Google News, Yahoo Finance, or Reuters Health. You can choose several. Make certain to choose topics that are relevant to your website subject. You wouldn’t want to choose finance if your site offers health information.
Step 5. Choose keywords. You can customize your feeds by choosing specific keywords. For example, if you have a website dedicated to fitness you can add the keyword “fitness” to your code.
Step 6. Choose appearance. You can customize the shape and size of your content block. Whether there are pictures included, the author, the title of the article and so on. This is usually a check the box type menu.
Step 7. Choose formatting. Here you can choose the font you want, size of font, and the general formatting of your feed.
Step 8. Generate the code and follow the directions to get it onto your website. Generally the code is given to you in PHP or JavaScript. PHP is recommended because JavaScript is not read by search engine spiders. If you’re using RSS to add content to your site, you’ll want to use the PHP script offered. PHP isn’t automatically added to HTML so if you have an HTML based site, you’ll need to add a bit of code to it to have it recognize the PHP. No worries, the RSS feed you use will offer you instructions on how to do that.
RSS is a technology that is fairly easy to use and it can add significant content and value to your website. All it takes is a few simple steps and you’re done. Quality content with the click of a button.
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Is Google Adsense Right for Every Website?
February 22, 2010 by admin
Filed under Web Design
Many websites that provide information on internet marketing stress the importance of adding Google Adsense to a website, while other internet marketing gurus caution against it. With so many conflicting opinions, it can be hard to figure out what to do.
Google Adsense is a program that allows website owners and bloggers to earn money by allowing Google to place ads on their websites and blogs. When a person signs up for Adsense, they create the shape and colors of the ads.
When satisfied with the display, the website owner clicks a button and the Google Adsense program generates some HTML program that the website owner places on their site. Google is then able to read the content of these sites and blogs and insert ads related to the content. When someone visiting the site clicks on these ads, the website owner receives a credit to their account.
The exact amount a person earns per click will vary depending on what ad the visitor clicked on. Once the credit balance has reached $100, the website owner can ask for the funds to be sent to them.
Some people are claiming to make a very large income with Adsense, but the majority of people do not make that much. However, it can be a small additional income stream that you do not have to work any extra hours to earn.
It is important to note that Google decides what ads are shown and the order in which they appear. While it is not their intention to put anything explicit or distasteful on your site, you still do not have much say in what appears and what doesn’t. If you don’t agree with this, your only option is to decline to participate in the program.
Whenever a website owner chooses to display ads on their site, they are giving their visitors an invitation to leave the site. For people who participate in a lot of affiliate marketing or sell many of their own products and do not want to distract their readers’ attention, putting up Adsense may not be the best idea.
As mentioned earlier, various internet marketing gurus will have different opinions on whether a person should put up Adsense. While each side has their own strong points, the ultimate decision is a very personal choice.
Gain Exposure for Your Internet Business in Your Own Neighborhood
February 13, 2010 by admin
Filed under Business Management, Marketing
Creating a marketing strategy for an internet based business certainly involves a generous level of online marketing however many businesses would prosper if their marketing strategy also included local exposure.
Local exposure is easier to obtain and often blooms into larger scale publicity. For example, a local news program might feature your product or service on an “about town” segment which is then picked up by the larger networks, blogs, and mainstream press. Additionally, it is always good to be able to say, “As seen on…” on your home page and in your marketing materials.
Effective Planning Tactics Make For Better Internet Based Marketing
If you are going to have a successful website, then it is imperative that you take advantage of everything that internet based marketing has to offer. A great website that is full of content takes planning. In order to have a well designed website, you must take special care when creating the site’s architecture.
You must combine the information delivery with the navigation in order to make it easy for the visitor to find exactly what they are looking for. Even if you have a website that is award worthy, it is still not enough. You have to make sure that people are actually viewing the web site.
