What is SEO? And why it’s important…
There are tons of people who have websites on the Internet that no one knows about. They don’t get much traffic and are rarely viewed. This is the worst thing that could happen to someone who is using their website as a business set-up. That is why SEO is so important to creating that viable online presence.
SEO stands for “search engine optimization”. It is the way that you get search engines to recognize your website and rate it high on the list of searches that people conduct every day. Have you ever conducted a search on the Internet? If you have, it has been through some sort of search engine: Google, Yahoo, MSN, Ask.com, and others. What you are looking for is good results to the word or phrase that you entered in the search box.
The Benefits of Reciprocal Links
April 27, 2007 by admin
Filed under Web Design
There exists an endless supply of tools available to webmasters to help them in making their website a success; of these one is reciprocal linking. Reciprocal links have been around a long time. Unfortunately, they are an often overlooked or under-used method today. How many times have you searched for a link partner to find that many websites do not even have a links page? Of those that do, few have an area on their website that actually welcomes you to request a link trade. It seems these websites are just islands unto themselves. They miss the beauty of the World Wide Web’s strange, yet brilliant linking system.
Keys to Increase Your Website Search Engine Ranking
When we are talking about search engine ranking, the first thing you need to think about is the market place. Many people ask themselves, how many keywords should I put in my anchor text? What is the keyword density that I should have on my page? Should I use 300 words on my copy or should I use 500 words? Can I use flash? How many keywords should I put in my “alt” text? Etc…
Here is a general statement — “magic numbers do not exist.” The most important thing you can understand as a search engine optimization expert is the following: algorithms change. Just when you think you understand what is going to make you number one for a search phrase in a search engine, something could change, and you might have to spend months or years trying to find out the engineering of the algorithm again.
